February 3, 2012
Friends, I’m happy to announce a departure from my regular grim programming with a new Forbes.com post: Is Your K-Y Jelly Cruelty-Free? Do You Care?
Apparently, the topic is resonating with a lot of people. Are they K-Y users? I think not. Mostly, they’re people like me who caught a glimpse of how much animal testing is still going on. If you haven’t, check out these products from Procter & Gamble that are all tested on animals:
Always, Aussie, Braun, Christina Aguilera Perfumes, Clairol, Downy, Crest, DDF, Dolce & Gabbana, Dunhill Fragrances, Escada Fragrances, Febreze, Fekkai, Gillette Co., Gucci Fragrances, Halo, Head & Shoulders, Herbal Essences, Hugo Boss, Iams, Ivory, Joy, Lacoste Fragrances, Max Factor, Mr. Clean, Natural Instincts, Nice n Easy, Olay, Old Spice, Oral-B, Pampers, Pantene, Physique, Puffs, Scope, Sebastian Professional , Secret, SK-II, Swiffer, Tide, Vicks, Vidal Sasson, Zest
Have you bought any? I have. Lots of them.
As it happens, Forbes conducted a survey last year asking consumers to rate CPG companies on a range of attributes, including “trust.” Guess who’s considered among the most trusted companies in America? You got it. P&G. And they’re in good company.
Incredulous, I asked an editor if the subject of animal-testing came up in the survey, and she said “no.” They hadn’t thought about it. This made sense and yet it seemed ridiculously dumb. Consumers care deeply about animals. That they didn’t know what they were buying also made sense to me. How would they? And yet, I felt as though I should have known. The Forbes editors should have known. The companies should have been transparent.
It’s a new day and I’m sharing this experience in the hopes of shaking things up. Please share if you want to join me. Thanks!